Armi Alive! is a 2015 Finnish drama film directed by Jörn Donner. The film is based on the life of Finnish entrepreneur Armi Ratia through years 1949–1968 when she founded the textile and clothing company Marimekko and led it to international success. Written in a form of metafiction, the film follows a theatre group preparing a play of Ratia. Unlike a standard biopic, the film’s plot is unveiled as a play within a play, as a theatre company prepares to stage a production of Armi’s life story.
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